WWB Ideal Find: Introducing… “INNERSENSE ORGANIC BEAUTY” Safety & Purity, the New Indulgence in Haircare
Authentic Dedication: Ingredient transparency and consumer education. Innersense Organic Beauty is proud to be a Certified Green Company and Compact Signor of both Safe Cosmetics & Truth in Labeling Acts, Member of the Organic Trade Association and CCIC Certified Committed to social and environmental sustainability.
Founders: Greg and Joanne Starkman (Greg present)
Welcome to the “Ideal Finds” department of World Wise Beauty. One way to be “comfortable in your own skin” is to align your consuming habits with your personal values. As a conscious lifestyle consumer you want to know whether the brand your buying authentically reflects the values you care about deeply. At Ideal Finds I’ll help you get to know brands and their founders more intimately who are authentic and true to the cultural ideals they are inspired by. Hope you share simpatico with any one of my Ideal Finds but always be your own guru and follow your wise inner GPS…
I am excited to introduce“Innersense Organic Beauty” because this is a brand that “walks the talk” and demonstrates what true transparency is when producing and marketing organic and “natural” products. Tune in my World Wise Beauties and learn why safety and purity matters when purchasing your beauty and personal care products!
Lauroly Q- Greg, welcome to World Wise Beauty. Well, if there was ever a “model company” dedicated to the principles of organic beauty it is definitely Innersense Organic Beauty. I chose you as an Ideal Find because of your dedication and willingness to be transparent at every level of consumer engagement. I love the section on your website where you answer the question “Why Organic?” You share a study by the Environmental Working Group which shows that women use an average of nine personal care products each day, exposing themselves to 126 unique chemical ingredients. And 25% of women use 15 or more products daily! You make all your ingredients very clear on your website and take the time to educate consumers about the importance of organic ingredients. Bravo! Let’s start with a mini-education of all your certifications mentioned in the introduction. What is a Certified Green company? And tell us more about the Safe Cosmetics and Truth in Labeling Act.
Most consumers are unaware the cosmetic industry is un-regulated by the FDA or EPA. The organizations noted above hold companies accountable and serve as a consumer resource. Truth in Labeling also serves as a consumer advocate similar to Leaping Bunny or PETA. We are currently working to expand our certifications through the NPA and NOP programs coupled with becoming Fair Trade Certified.
Lauroly Q- It is amazing how many harsh chemicals are in most cosmetic, hair and personal hair products. Your clean and easy to read website walks us through all the “offenders” which are absolutely NOT in your products. It’s refreshing to view all your products individually and learn exactly what ingredients are in each one. Innersense Organic Beauty offers a complete haircare line. What are your best-selling products and where can consumers find them beyond the web? I love the lovely names of your products and I am immediately transported to a wellness retreat when I see them.
Lauroly Q- I am going to ask a few tough questions which may be on many people’s minds. I have great confidence you can answer them. If we know how to produce products for women the right and safe way, why don’t all companies get on board? Europe has a standard across the board for their cosmetic and personal care companies. Why don’t we? I will state the obvious, your products are not inexpensive, and I would imagine it takes great care and effort to produce the quality products you do. Are the products you see in a typical health & beauty drugstore so cheap because they throw all these cheap but potentially harmful chemicals into their products? What does the gal on a budget do?
Lauroly Closing- Greg, you are so right, we don’t realize how much power corporations have and this is why as consumers we need to take an active role in making sure there are regulations and standards protecting us. Thanks so much again for taking the time to educate us on what authentic organic beauty commitment really is. I know you and Joanne are a real team and I wish we had more time to talk about your personal story but I will send our readers to your ABOUT page where they can read about your spiritual journey together. I have an “inner sense” your path ahead will be fruitful and rewarding! Happy Spring to you both…
To find Innersense products feel free to visit Innersense Organic Beauty or click my Amazon Beauty shop on the sidebar directly to your right. As mentioned earlier, you can find Innersense Beauty products in fine salons and spas as well as better natural products retail stores such as Whole Foods.