WWB Ideal Find: Pangea Organics ( Beauty & Personal Care Products)
Founder & CEO: Joshua Onysko
Authentic Dedication: Pangea Organics is dedicated to creating a more, new sustainable future one bottle, jar and bar at a time. “What’s good for you is good for everybody.” Conscious business practice includes everything from fair trade sourcing and organic farming to living wages and the use of renewable, recycled and recyclable resources.
Lauroly Q- Welcome Joshua! I am thrilled and honored you have joined me for this Q&A. When we think of an “ideal find” at World Wise Beauty, your company is the perfect example. The very simple ideology of your business mission “good for you, good for everybody” is a wonderful value to have when creating a company. Some would even say perhaps “too idealistic”. Let’s start with learning more how you got started thirteen years ago creating Pangea Organics and how you have injected this basic value into every area of your business. I personally believe you can never be too idealistic!
Lauroly Q: At World Wise Beauty we are dedicated to “being comfortable in our own skin” inside and out. I love that Pangea starts out with this core belief “we are already beautiful”. You don’t promise to make us more beautiful but just to cleanse, tone and moisturize our skin with natural plant-based ingredients. This is such a relaxed approach to marketing beauty and personal care products. Share with us why plant-based ingredients are so important for women to look for when purchasing beauty and personal care products.
LaurolyQ- Coming back to the “everybody” feeling good. Pangea is a true LOHAS marketer and appeals to so many conscious lifestyle consumers on a number of levels. LOHAS consumers are diverse in their values and care about many different issues when it comes to their buying practices. For example I care about animals and will not buy beauty products tested on animals. But now I also consider whether a product might also do me harm! What makes Pangea an exceptional “Ideal Find” to me is you are always thinking about how the manufacturing of your products impact the earth, future generations and our bodies. How do you maintain these business virtues as your company continues to grow worldwide?
Lauroly Q- Great answer Joshua. At WWB we call you a “passioneer”! Two years ago you developed a new selling platform for Pangea. I just discovered this from a friend who has a company called “Better World Beauty” and it turns out she sells Pangea products exclusively. How can people discover your products both in the retail world and on-line?
Lauroly Closing: Thanks so much for stopping by Joshua. I feel “good” knowing you are out there creating new products and experiences that help “everybody” to positively impact the future. Power to the idealist of the world and power to Pangea!
Joshua Onysko My pleasure!