WWB February IDEAL FINDS Features Inspiration + Wisdom + Tools for Self Care & Living Life Well…

Feb 10, 2018 by



Happiness truly is the best decision you can ever make, and every cell in your body will thank you for it! February is the month we celebrate love, so this month WWB Ideal Finds is focusing on self-love and self-care. Everyone needs a little TLC, and sometimes we forget to give it to ourselves. Shopping is fun and temporarily feels good, but I hope when you decide to gift yourself, it will be something ideally good for your health, happiness and longevity. Happiness is a ultimately a mindset and different for us all, but everyone knows what personally feels good and doesn’t feel good. WWB’s featured Ideal Find book is sure to provide inspiration + wisdom + tools to get you thinking about what feels good for you. And get this…how pleasure can lengthen your life! A definite WWB Worthwhile read…

As always, I have specific criteria for Ideal Finds, so below are the conscious living values I followed for making this month’ selection for you.  Live life well and take good care of yourself. Because no-one can live your life as well as you! 😉







  • Cruelty Free: No animal was harmed or tested on
  • Sustainable & Eco-Friendly: green, organic and sustainable
  • Beauty, Health & Wellness Without Compromise: Free of harmful chemicals known to harm you
  • Socially Responsible: Fairtrade and Social Mission Retail
  • Committed to Wellness Culture



  • Self Care: Personal care products for calm, relaxation and empowerment
  • Conscious Beauty: Meets one or more of the ‘feel good’ criteria
  • Healthy Epicurean: Edible treats and food with healthy and organic ingredients
  • Artisan Hand Made: Beautifully Designed, Creatively Crafted, Useful & Enduring
  • Books & Inspirational Gifts: Celebrating Wellness Wisdom, Lifestyle & Culture







WWB Feels Good Check List: Cruelty Free, Beauty, Health & Wellness Without Compromise, Committed to Wellness Culture

Mask – 3 ways to supercharge your skin

  • Deep Detoxing Facial-at-Home: Take a dollop of the mask and warm between your fingers. After warming, apply a generous layer on your dry face and let it sit for 10 minutes. Wash off with lukewarm water with gentle movements. It works as a face mask and exfoliating detoxer, leaving skin cleansed, nourished and glowing. We recommend this application for especially rough feeling days.
  • Light Refreshment: Mix a dollop of the mask in your hand with 1-2 drops of water before application and then apply to dry face. Remove the mask with warm water after 10 minutes. This application is ideal for an instant glow and a quick pick me up.
  • Powerhouse Facial: Add a drop of (a pump full of) Essential Radiance Serum to the mask and mix it well before application. Apply to dry face and let it do its magic for 10-15 minutes. Wash with lukewarm water. Add Essential Radiance Serum – beauty equivalent of a shot of espresso,- into your mask turn it into a high-performance facial to deliver radiance and smoothness gently to reveal a fresher, more vibrant skin – instantly.

See the Illustrated Guide for all these 3 Honeyactive Beauty Mask applications here.

AveSeena Ideal Values:AveSeena products are all allergy tested, Dermatologist approved; PETA and Leaping Bunny certified: cruelty-free; EWG Verified TM  for your health and vegetarian. H-free – Made with safer ingredients: Free of any unwanted chemical additives such as endocrine disrupting chemicals (parabens, phthalates) SLS, artificial fragrance and artificial dyes.”



Shibori Chic Comforter Set


WWB Feels Good Check List: Sustainable & Eco-Friendly, Beauty, Health & Wellness Without Compromise, Socially Responsible, Committed to Wellness Culture

FOUND ON AMAZON and other major retail outlets like Macy’s and Bed, Bath and Beyond

Shibori Chic Comforter Set: The ancient art of Japanese hand-dying comes alive in this Shibori Chic collection. A diagonal print across the top of bed is complimented by unique standard shams in saturated indigo blues.The shell is made of 100% GOTS Certified Organic Cotton, and the fill of the comforter is made from recycled polyester certified to the Global Recycling Standard for a truly sustainable sleep experience.

Coordinating euro shams and decorative pillows are available separately. Machine Washable.

Under the Canopy Ideal Values: “We hold ourselves to the highest standards of sustainability. For us, protecting the earth is an obligation, not a business model. That’s why Under the Canopy adheres to six kinds of certifications. Together, those certifications prevent the use of harmful substances, reduce resource and energy waste, and support worker welfare. So you can rest assured knowing that every purchase from us truly makes an impact.”

Books & Inspirational Gifts

Feeling Good is Good For You. Long before there was “The Telomere Effect’ a recent Pulitzer prize winning book there was this thought provoking  book. I did a Q&A with the author of the Telomere Effect and you can learn all about the very important research on ‘teleomeres’ and why it matters so much to your health and longevity. My featured Ideal Find today is a book published long before ‘The Telomere Effect’ and focuses specifically on how pleasure can boost your immune system. It offers tips and inspiration for boosting your mood and quality of life. Everything in this book will most certainly lengthen your teleomeres. Longer telomeres equal a healthier and longer life! For all my Healthy Epicurean followers, this book is for you! Eat, play and love and you will be on your way to feeling good. Just remember that Epicurus himself believed everything in moderation was the secret to overall wellness! 😉

WWB FEELS GOOD CHECK LIST: Committed to Wellness Culture. Need I say more?

Amazon Introduction: What excites and inspires you, tickles your funny bone, fills you with awe, or just generally makes you feel good? For health reasons we might never have fathomed, you need to be doing much more of it–each and every day.

For more than 18 years, Dr. Carl Charnetski and Dr. Francis Brennan have been performing extensive studies on the immune system and how factors such as music, sex, laughter, pets, optimism, and pessimism affect it. Their breakthrough research supports the notion that everyday pleasures cause a measurable increase in your body’s ability to fight disease.


Vitamin D Inflammation - Device Mockup - Phone and Box

EverlyWell Modern Lab Testing 

WWB FEELS GOOD CHECK LIST:  Committed to Wellness Culture

WWB SPECIAL NOTE: The future of wellness culture is in personalized medicine and wellness. It’s great to be well informed and empowered to take care of our own health and bio-individuality, but there is one important wise tip I would like to personally share. Any tests that you take independently and not through a traditional lab-test requested by your doctor, should be shared with your doctor. Self empowerment is good, self-diagnosing not so good! Doctors are trained to read lab results and can help you understand the result of a test in context with your complete health profile. I would also suggest always getting a copy of your own lab report at any lab you go to, so you can begin to examine your results and discuss personally with your doctor. Learn more about your own bio-chemistry!

I would research companies like this and make sure they are reputable. As you can see at their site, this lab company has been covered by a number of large media outlets. What I like about this lab company is they clearly state the following. “The tests we offer are not intended to diagnose or treat disease, or to substitute for a physician’s consultation. For regulatory reasons, our tests are not available in MD, NJ, NY, and RI.”

EverlyWell Ideal Values: “EverlyWell is placing the lab testing process into your hands. With our convenient at-home sample collection process and your results delivered to you on our secure platform in just days – it has never been easier to take control of your health. Our easy-to-read results visualize exactly what the test results are telling you and how they could be affecting your health. We provide detailed information on all of our markers and links to additional information so you can make the best choices for a healthy life.”

Artisan Hand Made





WWB FEEL GOOD CHECK LIST: Sustainable & Eco-Friendly, Beauty, Health & Wellness Without Compromise, Committed to Wellness Culture

Special Note from Copper H2o: “We are sorry to say that many other sellers falsely claim to sell pure copper water bottles that are actually plain metal bottles plated with copper. The copper plating will start to rub off these bottles after only a few months of use. Many of our customers came to us and bought one of our pure copper water bottles after having a bad experience with one of these sellers. While these sellers are able to offer their bottles for sale at a lower price than our bottles, beware – they are not the real thing!”

COPPER H20 Ideal Values: “Drinking water stored in a copper water bottle has amazing health benefits and is widely recommended by health experts. Water stored in a copper vessel (which is known as “tamra jal” in Ayurvedic medicine) balances the three doshas in your body (vata, kapha and pitta) by gently infusing the water with the positive health properties of copper. Water stored in a copper vessel will also become natural alkaline water, which helps balance your body’s pH levels. Accordingly, our bottles are also natural alkaline water bottles. Our water bottles are handcrafted with pride by skilled artisans using traditional techniques. Each of our bottles is shaped from a single sheet of pure copper with no joints or seams, and capped with a beautiful leak-proof cap made of pure copper and a food-safe seal. As a result, our bottles are of exceptional quality. We are proud to say that this may be the last water bottle you own!”

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Take a Run at the Sun…The Latest Wise Tips for Sun Protection

May 28, 2013 by

Illustration by Tim Robinson


I don’t know about you but when I read articles about skin care and sun protection, I just get dizzy because there are so many conflicting “to do’s and don’ts”.  Without in-depth analysis and context the reports seem to contradict each other! For example, we read reports on the rising number of cases of skin cancer and how we should limit our exposure to the sun and then turn the page to read an article about how most of us don’t get enough Vitamin D ( best absorbed from sunshine) which is a vitamin that strengthens our bones and nourishes our muscles and nerves. Aaugh! So much to sift through!

Fortunately sound advice about sun protection from most medical experts is not much different from the advice we hear about eating. Good ol’ moderation is always recommended. It would be great if we could follow the “ideal” advice from Dr. Mao “Limit sun exposure to thirty minutes or less daily within two hours of sunrise and sunset”, but there are too many people with different jobs, lifestyles and hobbies who could not adhere to this rigid regimen. So what can we get dizzy about next? Sun screen protection of course! But don’t hide behind those sun blocking curtains just yet–a little wise homework will allow you to take a run at the sun and get on with the business of living! World Wise Beauty recommends the EWG’s 2013 Guide to Safer Sunscreens and the informative NYT article  “New Rules For Sunscreen” by Roni Caryn Rabin. See a few tips from the article belowTrulyherself, Lauroly

                  WISE TIPS FOR SUN PROTECTION                                          

■ Look for products with an SPF of 15 to 50, and that are labeled “broad spectrum protection,” meaning they protect against both UVA and UVB rays. Higher SPF values are misleading. “It’s like the gas mileage sticker on a car. It’s based on test conditions that you’ll never achieve in the real world,” said Ms. Lunder.

■ Keep babies younger than 6 months out of the sun, as their skin is especially sensitive. Sunscreen should not be used on infants. If they are outdoors, keep them completely covered and in the shade.

■ Try to keep older children inside when the sun is harshest, from 10 a.m. to 2 p.m. A bad sunburn in childhood or adolescence doubles the risk of melanoma later in life, according to the Skin Cancer Foundation.

■ Avoid sunscreen sprays. The F.D.A. has banned sunscreen powders (though some products may still be available) and has asked for more data on sprays. The concern is twofold: that not enough sunscreen makes it onto the skin, and that the spray may be inhaled into the lungs.

■ Avoid products with vitamin A, retinol or its derivatives, such as retinyl palmitate and retinyl acetate. At the moment, the F.D.A. says there isn’t enough evidence to suggest these are harmful, but the Canadian health authorities appear to be concerned that the additives increase sun sensitivity. They have proposed requiring that sunscreens with retinyl palmitate carry a warning saying they can increase the possibility of a sunburn for up to a week.

■ The Environmental Working Group recommends avoiding products with oxybenzone, a chemical that may disrupt hormones. Though research has found this effect, many scientists say the effect is so weak as to be insignificant. The advocacy group, however, recommends products that use zinc oxide and titanium dioxide as active ingredients. (These products may leave a milky white film on the skin.)

■ Look for fragrance-free products. Scents bring more unnecessary chemicals and potential allergens to the mix.

■ Take endorsements and seals of approval with a grain of salt. The Skin Cancer Foundation gives a “seal of recommendation” to sunscreens, but only if their manufacturer has donated $10,000 to become a member of the organization.

The above excerpt is from an article which appeared in print on 05/28/2013, on page D4 of the NewYork edition with the headline: The New Rules for Sunscreen.

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WWB’s Culture Wise Report: Beauty Consumers Seek Wisdom in 2013

Apr 5, 2013 by

Well let’s hope wisdom doesn’t trend downward as we enter 2014! I thought this was an interesting report coming from the beauty industry to share with my World Wise Beauties but as always I have questions and want to explore the findings further. I thought the conclusion that youth is a powerful force was an obvious conclusion as youth will always create the future. But I also question the idea that youth and older wisdom must be in competition. Must we be an either or society? As the report shares many cultures appreciate their older citizens and still value the wisdom they share.

My inner guru tells me “wisdom” is  trending with both youth and baby boomers. The reason is we are living in a global society and sharing each others cultural wisdom.  As transparency continues to trend worldwide we as individual consumers can steer clear of mis-leading advertising and make wiser choices. We also have more access to knowledge and information via technology. I happen to think our youth is just as wise today, if not wiser than generations of the past because they have been exposed to marketing early on and taught to be savvy and question “spoon-fed” advertising.  Below is an encouraging report but I don’t think there has to be a tug of war between age groups. What do you think? Is wisdom only for the old? Or is it a state we can all achieve at any age? Would love to hear from you all…

Truly Herself

Global Trends Show More Consumers Seeking

“Older, Wiser” Outlook

Posted: February 5, 2013 GCI Magazine

Anthem Worldwide found in its most recent consumer insights study that “older and wiser” trumps youthfulness as a trend in 2013. Anthem Worldwide identified 10 consumer and shopper trends and countertrends and fielded a study to get a pulse on these sentiments in the U.S., U.K. and China. One of these, “Youthfulness vs. Older and Wiser,” related to who consumers are. Consumers were asked which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.” The study conducted by Ipsos from December 17–25, 2012, included an international sample of 1,500 people (500 from the U.S., U.K., and China, respectively) from Ipsos’ online panel. The results of the study support the conclusion that in aggregate, across all three countries, more than half of respondents, 59%, believe that “older and wiser” will be a more prominent trend than youthfulness in 2013.

While U.S. consumers were split more evenly between older and wiser and youthfulness (49% versus 51%, respectively), consumers in the U.K. and China weighted the results more towards older and wiser. Sixty-two percent of U.K. consumers and 66% of Chinese consumers believed that “an older, wiser soul” would be a more prominent sentiment.

Kathy Oneto, vice president, brand strategy, of Anthem Worldwide, noted, “In China, this is likely due to the deep-rooted family tradition of having respect for one’s elders, along with the forecasted fast rate of growth of its elderly population given the country’s one-child policy and improved life expectancy. In the U.K., the high unemployment rate of youth, at about 20%, and older people staying and having more presence in the workforce longer may be influencing this sentiment.

“Boomers around the globe still have great influence,” added Oneto. “Older age isn’t what it once was, especially for women who find their next act and really come into their own in this stage of life. Vibrancy and energy are still critical and possible with people in this age group not weighed down by expectations and judgment. The lightheartedness that supposedly is present in youth is actually practiced at an older age, with boomers having more presence to shrug off the unimportant.”

Oneto concluded, “While not considered to be as prominent, youthfulness will still be in force to some degree, as the youth movement has been impacting elections, creating movements, and stopping businesses over the last couple of years. And while youth around the globe are more challenged and stressed than in generations past, they are also more entrepreneurial and motivated to make a difference in the world. The youthful spirit shouldn’t be underestimated; in truth, we all want a piece of it.”



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“The Eat, Drink and Be Gorgeous Project” Fun Beauty Wisdom that will Set You Free!

Mar 7, 2013 by


Eat, Drink and Be Gorgeous Project


Featured Beauty Wisdom Book: “Eat, Drink and Be Gorgeous Project”

Author & Expert:  Esther Blum, M.S, R.D, C.D.N., C.N.S,

Welcome to our Beauty Wisdom department.  If you haven’t noticed yet, I am an avid reader of health and wellness books. It’s just my thing which we need another blog post to talk about.  However, never having been on a diet, I am not a big fan of diet books. I almost didn’t pick this book up because I saw these words on the cover “Lose twice the weight by keeping a food log”. But I was curious because Esther’s professional bio was impressive. So I turned over the book “Eat, Drink and Be Gorgeous Project and there in big capped letters it said “GET FIT WITHOUT SACRIFICING THE FUN” and then I thought “okay now we are talking!”



Slightly engaged I opened the book and just happened to land on a page that said “When it comes to making food choices instead of saying “I’ll be good” why not say “I will be good to myself”? I thought “yes! this is the message we need to get out there about beauty, health and wellness”. Now I was hooked and realized this isn’t a diet book, no this is a serious health book with a fluffy title! I might have to read this. And so I did! I loved her fun, entertaining presentation so much and almost forgot she was really teaching me about integrative nutrition and wise practices. With this said, meet Ester Blum, a well-respected nutritional expert who has a great sense of humor and a killer plan for those who want to be fit, healthy and “gorgeous”. And yes, you will lose weight following her plan but if you adopt her “gorgeous mindset”, you may never have to use the word “diet” again.  Set yourself free ladies…

Lauroly Q- Welcome Esther to World Wise Beauty. I am so happy you could join me. Sorry to say I missed your first couple of books but hopefully there a lot of other people like me that can catch up and follow you. You are called an integrative nutritionist and have a bunch of letters next to your name. Can you tell us what integrative means and why you are different from a standard dietitian?

Esther Blum

Esther Blum: I received a Bachelor of Science in Clinical Nutrition from Simmons College in Boston and received my MS in Clinical Nutrition from NYU. I am an integrative dietitian, a certified dietitian-nutritionist, and a certified nutrition specialist (CNS), a license of the American College of Nutrition. I am also a member of the American Dietetic Association, Nutritionists in Complementary Care, and the Connecticut Dietetic Association. What sets me apart from a traditional RD is that my approach is patient-centered, healing oriented, and embraces conventional and complementary therapies. It represents a broader paradigm of medicine than the dominant biomedical model. Integrative Medicine reaffirms the importance of the therapeutic relationship, a focus on the whole person and lifestyle, a renewed attention to healing and a willingness to use all appropriate therapeutic approaches whether they originate in conventional or alternative medicine. As an integrative dietitian, I use intensive diet therapy in conjunction with nutrients and herbs to treat specific conditions. This synergistic approach to wellness helps my clients restore health and balance in their lives.




Lauroly Q- Since we are meeting here in the “Beauty Wisdom” section of World Wise Beauty, I think we can talk freely about finding our “gorgeous within”! With so much focus on cosmetic fixes, surgical fixes etc., chasing beauty has become very expensive and scary too. Let’s talk about the best kept secret and this is the idea of beauty from the inside out. For example one of the great secrets you don’t hear much about is there are many nutrients found in particular foods that are skin-tastic. Your word Esther! Tell us more about this and share a few beauty tips that we don’t hear at the cosmetic counter or sadly at the dermatologist office.

Esther Blum: I often train professionals in the beauty industry on how to provide their clients with lifestyle, diet, and supplement recommendations for skin health. So let me share the insider scoop with you. Think of your skin as your intestines turned inside out; your skin is an excellent indicator of your digestive and immune wellness. If you suffer from acne, rosacea, eczema, or inflammation, incorporate wild Alaskan salmon into your diet at least three times per week and 16-32 billion probiotic organisms into your daily regime. Wild Alaskan salmon is an anti-inflammatory food rich in DMAE (dimethyl-amino-ethanol) that will quench your inner fires and help your skin glow. Probiotics will help re-balance the levels of good bacteria in your intestinal tract, reduce or eliminate food allergies, and help control acne. Don’t forget to pop at least 25mg of zinc daily to help balance your hormones and control acne outbursts.

Lauroly Q- Your third book and the one I stumbled upon you call a “project”. But it really is an excellent little workbook filled with useful tools like meal plans, shopping lists, and a food diary. You also have a great Q&A section in your book which is enlightening as well.  Why the “project” concept and what obstacles do most people face when it comes to taking care of themselves from the inside out?

Esther Blum: Who doesn’t love a good project, especially when that project is you! After all, there isn’t a woman out there who doesn’t want to do better for herself. Bearing in mind that self-love is the best love, I put this project out into the world to help women change the way they think and give them loads of tools to help them do better. It will turn s girl’s won’t-power into willpower. You will learn the tools and tricks from some of the best experts in the field. And although it may not be easy at first, in time you’ll learn to be the mistress of your own domain. And that’s what being Gorgeous is all about—being empowered, armed, and dangerously curved.

Keeping a food log is one of the best forms of cognitive behavioral therapy. Not only does it rewire your brain and incite change, but also brings awareness and focus to what we put in our mouth. If you bite it, you write it! A food diary is the highest form of personal accountability and will quickly help you identify imbalances in your ratios of proteins, carbohydrates, and fat. The Eat, Drink, and Be Gorgeous Project contains cutting edge information on exercise, supplements, and clean eating. You’ll learn how to make your food work for you—not the other way around. Check out the Gorgeous Exercise chapter to learn how to maximize your fat-burning potential. At the end of this book are four different menu options to choose from. Go with the one that fits your goals and give it a whirl for a month—I promise you a different body in 4 weeks.

 Lauroly Q- Ok Esther, here comes the big question. What do you think it is about American culture that makes us so obsessed with diet and extreme beauty fixes? I could go on for days about it but would love to hear perspective from an expert like you that treats people from all walks of life everyday.

Esther Blum: It really stems from the beauty industry preying on women’s insecurities and trying to sell products. Every women’s magazine contains weight loss tips, creams, workout DVDs and promises that buying any and all of these products will help you lose 10 pounds in 5 minutes. No one would sell a magazine if they actually wrote the hard truths: fat and weight loss requires consistency and hard work. It requires mindful eating where you are checked in at meals without distractions. It requires shopping and cooking. Keeping a food log is crucial. Going to the gym and eating clean are the foundations to your success. Sounds scary, right? If you’re not in the right mindset for yourself, it can be. The thing to remember about change is that it takes time. So keep your focus on being healthy and strong. Forget about being skinny. When your priorities are in the right place, everything else will follow.

Lauroly Closing:  Now that was a wise piece of advice right there! Great to chat with you Esther and since I enjoyed your third book so much, I’ll have to circle back and check out your first two.  Thanks so much for sharing your “gorgeous” wisdom with us!

For those who want to begin with the first book click on this title Eat, Drink and Be Gorgeous and get started. Other books by Esther are Cave Women Don’t Get Fat, and Secrets of Gorgeous. You can also follow her blog on www.livinggorgeous.com, become a fan on Facebook: Living Gorgeous, or follow Esther on Twitter @EstherBlum .

Truly Herself,

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